USB music albums have been out for some time, but having J. Lo introduce her new album “Brave” this way will definitely draw attention to this channel of distribution.
Gresso, a high-end technology company, ink’d a deal with J. Lo and Sony BMG Music Entertainment that allows Lopez’s album to be released on their Adam&Eve drive.
At $70 it’ll be one of the most expensive albums this year, but lets not forget the 1GB of free storage which goes along with that and lovely African Mahogany (or African Blackwood) USB drive for the hard-core J. Lo collector.
Source: Engadget via Luxist via Gresso