SuperSpeed USB 3.0 is just hitting the market and while we spend our time trying to obtain the 3.0 hard drives and 3.0 flash drives, we might get stuck with trying to make the connection.
USBFever just launched a full line if USB 3.0 adapters to help you with the connection problems you might have. Most notably would be you trying to extend the cable longer, or flipping from a Type A to a Type B connector.

USBFever includes the following solutions for USB 3.0 adapters and connectors:
USB 3.0 Adapter (A male to B Female)
USB 3.0 Adapter (B male to B Female)
USB 3.0 Adapter (Micro B male to A male)
USB 3.0 Adapter (A Female to Micro B male)
USB 3.0 Adapter (Micro B Male to B male)
All of these adapters support and are certified to opperate the full SuperSpeed USB 3.0 specification.
Source: Thomas at USBFever!