MLB is going hi-tech with their SportsLive USB wristband. The product is a USB drive in the shape of a wristband where the MLB association data loads memorable baseball broadcasts for eternal enjoyment. These exclusive audio and video records will be distributed through MLB.com and eventually local vendors at the stadiums.
There will be a couple of SportsLive wristbands up for purchase during the All-Star week on MLB.com, where one of them features the broadcast of the Farm Home Run Derby while the other will store a broadcast of the All-Star Game and pre-game ceremony. Included in both is a two-hour MLB Productions documentary entitled “Yankees Stadium: Baseball’s Cathedral,” some desktop wallpapers and ringtones for your phone.
Today’s fans want to consume content when and where they want, across screens large and small,” says Elizabeth Scott, vice president of programming and business affairs for Major League Baseball. “We’re thrilled to make such a versatile product, which includes a complete game broadcast, available as a truly efficient consumer experience. It is fitting that in this final year of Yankee Stadium, fans will be able to own a piece of history after attending these momentous All-Star events.
The SportsLive USB wristband includes a microSD card reader so the device gives you 2GBs of data storage on the wristband and unlimited storage through removable microSD.
