microSD Cards Flood Billboard Latin Music Conference
I’ve written about USB albums many times before and even a microSD music disk from Ricky Martin, but I thought he was going out on a limb.Â Apparently not.
SanDisk just announced a sponsorship in association with the Billboard Latin Music Conference and Awards from April 6-10 in Hollywood, Florida.Â I guess the sponsorship is a reflection on SanDisk’s marketing campaign to “Wake Up Your Phone” by providing pre-loaded entertainment on microSD cards.Â “Wake Up Your Phone” is focused on informing mobile phone users how they can capture their experiences and take their music with them by expanding the storage capacity of their mobile phones – or between the lines – “hey consumers, don’t forget to stuff your memory slot with a microSD card for $30.”
The Billboard Latin Music Conference will also offer attendees the ability to download additional multimedia entertainment to the microSD cards, such as photos and video, in the attempt to show there is more to do that just microSD music cards.
“This year’s Billboard Latin Music Conference is all about exploring the new way of doing business, so it is extremely fitting that SanDisk Corporation is an in association sponsor of the event,” said Leila Cobo, Billboard’s Executive Director of Content & Programming for Latin Music & Entertainment. “From ringtones to video, understanding and utilizing mobile technology is crucial for any artist or company that wants to succeed in the Latin music business, and we’re thrilled that SanDisk will be giving our attendees the opportunity to experience the true power of mobile entertainment through its microSD cards.”
To increase awareness for how microSD cards can be used SanDisk launched this very entertertaining website WakeUpYourPhone.com.
Tags: , album, card, microsd music