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Look What 10 Years Does for Lexar and SD Cards

Almost ten years ago Lexar announced it’s first 1GB SD card. Today Lexar announces their first 1TB SD card. My, how times have changed. A one GB card ten years ago cost about $125 and difficult to find at that capacity. The 1TB card announced today is $499. Doing a quick calculation means the price per Megabyte went from $0.12 cents all the way down to $0.0005 per Megabyte. Awesome!

If the price difference isn’t a big enough shock to you, consider the storage capacity increased this much, yet the form factor of the SD card has not changed.

Lexard 1TB SD Card

This new Lexar card is a Class 10 device with transfer speeds over 95MB per second. Ideal for newer cameras capturing video in 4K.
Lexard 1TB SD Card

About Lexar:

Lexar was created by Petro Estakhri and Mike Assar. Products manufactured by Lexar include SD cards, CompactFlash cards, USB flash drives, card readers and Solid State Drives. Once a division of Cirrus Logic, Lexar leveraged its parent company’s experience in building ATA controllers in developing its own flash controllers.

In 2005, Lexar was awarded $380 million in a lawsuit against Toshiba who copied Lexar’s flash memory technology. Lexar was acquired by Micron Technology in 2006, and subsequently merged with Crucial Technology under the name Lexar Media, a subsidiary of Micron.

On June 26, 2017, Micron, the parent company of Lexar, announced it will be discontinuing the Lexar retail removable media storage business and part or all of the business is for sale.

On August 31, 2017, the Lexar branding and trademark rights were acquired by Longsys, a Shenzen, China-based flash memory company.
Source.

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