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LaCie Partners with Designer Philippe Starck For New USB Hard Drive

Press Release

PARIS, FRANCE (OCTOBER 6, 2009) Today LaCie, in collaboration with world-famous designer Philippe Starck, announced the LaCie Starck Desktop Hard Drive and the LaCie Starck Mobile Hard Drive. The new products showcase more than just Starck’s iconic signature; there is an intellect revealed throughout each component of the design. From Philippe Starck: “Technological genius explodes exponentially, each time with incredible power whose limits are yet to be known. The power remains, never abating, symbolically characterized by the sculptural magma that one attempts to cleave, to master within this geometrically perfect strongbox. A symbol of strength mastered, of freedom guided, of incandescent magma heeding to the form of its cast. The interpretation is free. But the mystery remains.”

LaCie USB hard drive

Here is the YouTube video of the full interview with Philippe Starck. Complementing Starck’s design philosophy is an intelligent surface that responds to your touch. Exclusively featured on the LaCie Starck Desktop Hard Drive, you can customize the touch-sensitive surface to open an application of your choosing with the touch of a finger. It’s an easy, efficient way to streamline your digital life. Encased in sturdy aluminum, the LaCie Starck Desktop Hard Drive and LaCie Starck Mobile Hard Drive offer the most resistant choices for consumer hard drives on the market. The durable exterior protects the hard drives from shock and overheating, making them thoroughly dependable. The LaCie Starck Desktop Hard Drive features a status LED in the form of Starck’s signature symbol. The symbol glows orange or green to indicate different activity. The LaCie Starck Mobile Hard Drive offers a built-in USB cable, uniquely placed for convenient storing and data accessibility. “Choosing to work with my good friend and exceptional designer Philippe Starck is always exciting. He brings a poetry to his work, and helps us deliver products that combine function and beauty.” said Philippe Spruch, Chief Executive Officer, LaCie. “The new Starck products showcase this amalgamation perfectly with LaCie’s constant innovation and Starck, who is the ultimate designer.” Visit LaCie for more details.

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