The US Branding Company has come up with a very clever USB stick which acts like a puzzle. This is an excellent idea for promotional USB drives, as it forces the user to construct your company logo or brand before the USB stick can be used.
The trick is to correctly configure the printed logo so the USB connector pops out when the puzzle is complete. Think of this as the 1974 phenomenon Rubiks Cube but applied to a USB stick and obvious very simplified.
The US Branding Co. has coined the phrase Rotating Puzzle USB and is available in a wide range of colors and sizes with print capabilities from single color to multi-color prints and logos.
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LaCie introduced their CurrenKey earlier this week which is a silver or copper USB key in the shape of brushed metal coinage. The design is definitely eye catching, but not all that practical.
Dealing with USB sticks day in an day out, having an odd shaped USB stick is the last thing anyone will want…or at least ultimately realize. With the CurrenKey the round shape eliminates the use of other USB ports on the left or right. Also, with many laptops these days the USB port is vertical, not horizontal, making the round shape impossible to connect unless you lift up your laptop or stack something underneath it.
LaCie did a great job in design work with the metal die-cast construction, but lacks in overall design of usable shape.
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GetUSB has seen plenty of USB wristbands in the past, but nothing as unique and useful as the iPod Shuffle Bracelet. The concept design does make sense as well, after all the only reason most have an iPod shuffle is for jogging and running where they’ve strapped the Shuffle to their arm anyway. This design just brings about the fore-gone conclusion.
In addition, the popularity of the iPhone, Touch and larger iPods maybe Apple needs a fresh, different design for the Shuffle. Keep that legacy product line alive.
Source:Â TUAW.
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