The above InfoGraph was provided by Nexcopy Company and highlights the current and services available for protecting intellectual property on USB flash media, or USB Copy Protection. The concept behind this USB copy protection solution is the ability to share digital files on a flash drive with others, but restrict their ability to pass along that information.
With the above solution a user can protect different file types which are the most popular multimedia files such as PDF, MP3, QuickTime, MP4, M4V, html, flash and some other listed. This post is not intended as advertising, but a share of products and services about USB copy protection available on the market today.
If you haven’t noticed, Red Box Movie rental kiosks have popped up all over the place. Most notably are the Red Box’ at the grocery store, which makes perfect sense, you’re going to the store anyway, why not put a movie rental at check-out.
Flix-on-Stix is looking to do the same thing, only difference is the Flix On Stix is renting your beloved movie on USB. The concept is simple, yet peppered with problems. Lets cover the concept first…the idea is having a user insert their USB drive into the Flix on Stix kiosk and download a movie. Great idea…simple, convenient and assuming cheap.
Look just one step deeper and you start asking yourself about transfer times. The Flix-on-Stix is USB 3.0 enabled, but SuperSpeed flash drives have just ‘barely’ come to market, most will have USB 2.0. So to download a low quality video will take at least 10 minutes. Next, what kind of DRM does Flix on Stix use? We know our USB and their is no universal USB copy protection that will work on PCs, Macs and set-top boxes…so how & where will these movies play? The last bit is the type of movies to be offered…we know studios wont sign off on DRM that isn’t proven by CDSA [http://www.cdsaonline.org/] so after all this, I’m not sure where Flix On Stix leaves us. What do you think?