Archive for September, 2007
“I’ve already talked to my teachers and got my assignments for Tuesday. I don’t plan on going to class,” says Dane Mitchell, 20, a Cincinnati State and Community College sophomore. “I’m going to pick up the game at midnight from GameStop, go to a friend’s house, and play it for 36 hours,” he says. Like Mitchell, Neil Godwin, 21, of Milford, Ohio, reserved his copy more than a year ago. He’s taking a vacation day Tuesday from his job as a Kroger computer help desk analyst to play Halo 3 all day with his brother.Corporate sponsors are also helping fuel the hype around Halo 3. Even if the last video game you played was Pong in the 1980’s, Microsoft still wants you to know about Halo 3. Everyone from Burger King, NASCAR, Pontiac and even Mountain Dew have promotional deals with Microsoft for Halo 3 that rival such theatrical franchises as Harry Potter. Last night I even saw a ‘limited edition’ Halo 3 Mountain Dew 12-pack labeled as “Game Fuel.” I guess there’s probably enough sugar and caffeine in a 12-pack of Mountain Dew to even keep a Polar Bear up all night.