IOCELL introduced their version of the U3 launch pad - I like the name better - very direct with “ USB Computer .” U3 might have gotten more traction with that name.

IOCELL created a launch pad to provide the user with an easy-to-use interface for launching portable applications. Really, the same thing as U3 , the difference being IOCELL gives you the ability to make any application portable for storing and running off your UFD.

It appears IOCELL (like U3) uses a micro-controller (chip logic) to confirm the drive is a “ USB Computer ” version and thus launches the IOCELL interface without seeing the default Windows screen “ What do you want Windows to do? ” question. IOCELL is calling this COB Technology (Chip-On-Board).

To get the IOCELL with COB Technology look for the Castella brand name. Available from 1GB to 4GB sizes.

Looking to install U3 on a regular flash drive ? It won’t happen and this is why …

Source: IOCELL