IOCELL introduced their version of the U3 launch pad - I like the name better - very direct with “USB Computer.” U3 might have gotten more traction with that name.

IOCELL created a launch pad to provide the user with an easy-to-use interface for launching portable applications. Really, the same thing as U3, the difference being IOCELL gives you the ability to make any application portable for storing and running off your UFD.

It appears IOCELL (like U3) uses a micro-controller (chip logic) to confirm the drive is a “USB Computer” version and thus launches the IOCELL interface without seeing the default Windows screen “What do you want Windows to do?” question. IOCELL is calling this COB Technology (Chip-On-Board).

To get the IOCELL with COB Technology look for the Castella brand name. Available from 1GB to 4GB sizes.

Looking to install U3 on a regular flash drive? It won’t happen and this is why…

Source: IOCELL