Iomega is shifting it’s focus to the consumers with more disposable income, the gamers. Well at least in theory. The Iomega Media Xporter is a portable 160GB hard drive designed to seamlessly integrate with cross-platform applications to PlayStation 3 consoles and Xbox 360 console.

With the gaming console become more of a home entertainment center, it’s Iomega’s goal to provide the tools to enjoy photo’s, video, music and games without hassle. The Media Xporter allows users to experience all the above without a PC. Once more, the photo’s and video will look stunning on a hi-def TV since the PlayStation and Xbox support HDMI as well as HDTV connectivity.

I don’t know about you, but a family function or get together would be a lot more fun sharing photo’s on a sweet flat screen then huttled up over a computer monitor. The Media Xporter makes this a simple and easy process.

The 160GB Iomega Media Xporter drive is power via USB 2.0 and will retail for $120. Although I do have some concerns about a bus powered USB hard drive.

Source: Coolest-Gadgets. Media Xporter product page.